Therabody

We worked with Therabody (formerly Theragun) for 4 years, after launching the brand in the UK. When we came on board the brand’s share of voice was at 43% compared to their biggest rival. Through a coordinated media and influencer strategy, in just three months, Therabody’s share of voice was up to 78%. We retained this lion’s share in the long-term, despite a considerable influx of other brands to market.

During this time, our scope evolved to encompass Therabody’s growing suite of products, for example, their pneumatic compression ‘RecoveryAir’ line. For this, we coordinated widespread review coverage to land on launch day across top tier media targets such as GQ, Women’s Health, The Independent, T3 and the Evening Standard. Educating editors and considered planning were fundamental to our success.

What we delivered

Led UK media and influencer strategy for Therabody

Increased and sustained market share of voice

Managed long-term press office support across product launches

Delivered coordinated launch-day review coverage