Case StudyShokz
Positioning as the industry-leading open ear headphone brand
Shokz is a consumer electronics brand known for being the world’s leading pioneer in open-ear headphones.
We were brought on board initially to launch OpenFit – Shokz’s first wireless ear buds – to the UK market – raising awareness of Shokz’s first move into air conduction technology, expanding on its well-established bone conduction sport headphones.
Our scope has since evolved to ambassador activation, including announcing Eilish McColgan as a brand ambassador. To activate Shokz’s existing partnership with parkrun, we arranged for Eilish to take part in her local parkrun in Dundee.
We invited media down to interview Eilish about bidding to become the first Scottish runner to compete at four Olympic Games. Within all interviews secured, messaging was included around how Eilish uses music to keep her motivated during training, and how Shokz’s open-ear functionality keeps her feeling safe and aware of her surroundings, with a link back to the Shokz website.
Launched Shokz OpenFit wireless earbuds in the UK Delivered media strategy for Shokz's move into air conduction technology Led ambassador activation with Eilish McColgan Activated Shokz's parkrun partnership through a media moment
Pieces of coverage for Shokz's Black Friday deals
Of pieces included a purchase link
Pieces of coverage secured