Case StudyOptimum Nutrition
Announcing their first global sport sponsorship deal with McLaren Racing
Optimum Nutrition, the world’s number one sports nutrition brand, hired us to manage the communications strategy around their first ever global sport sponsorship, with McLaren Racing.
We were responsible for working with the Optimum Nutrition and McLaren internal comms teams, their international comms teams, partner agencies and our own international comms network to coordinate a worldwide announcement.
This included drafting of a master press release and global PR toolkit, management of a global PR newswire to distribute the news in territories where PR resource was lacking and delivery of a comprehensive UK & Ireland press office.
Following the announcement, we worked with Optimum Nutrition and McLaren throughout the year to generate earned media coverage by activating drivers, in-house experts at Optimum Nutrition and key spokespeople at both Optimum Nutrition and McLaren Racing.
Led global communications strategy for Optimum Nutrition’s first sports sponsorship Coordinated worldwide announcement with McLaren Racing Drafted master press release and global PR toolkit Managed global distribution and UK & Ireland press office Activated drivers and spokespeople to generate earned media
McLaren’s best performing partnership announcement across digital channels ahead of 2024 F1 season
Total pieces of coverage of partnership announcement, including 22 in the UK & Ireland
Further pieces of coverage across national, consumer and trade outlets, activating McLaren drivers, in-house experts and business execs